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Project: MojLiječnik.hr
Type: Digital platform for easy doctor search and appointment booking in Croatia
Challenge
Finding an available doctor and booking an appointment quickly in Croatia can be difficult, especially in urban areas. Users need a simple, fast, and reliable way to access healthcare services without unnecessary waiting or hassle.
Project Goals
- Enable users to intuitively search for doctors by location, specialty, and availability.
- Simplify the online appointment booking process.
- Build user trust through doctor profiles featuring reviews and ratings.
- Create a visually appealing and clear design that encourages user engagement.
Design Process
- User Research
Conducted interviews and surveys with potential users to understand their needs and pain points in finding a doctor. - Wireframing and Prototyping
Developed low-fidelity wireframes for key features—search, doctor profiles, and appointment booking—followed by high-fidelity prototypes focusing on usability. - Visual Design
Chose a calming and trustworthy color palette (blues and whites) with clean typography for easy navigation and readability. - User Testing
Tested prototypes with users who confirmed the ease of search and speed of booking, providing feedback for further improvements.
Key Solutions
- Clear Search Filters: Location, specialty, and availability filters help users quickly find relevant doctors.
- Detailed Doctor Profiles: Information on doctors’ schedules, locations, and reviews builds user confidence.
- Fast Booking: A streamlined booking interface enables appointment scheduling in just a few clicks.
- Responsive Design: Optimized for mobile devices, catering to users on the go.
Results
- Over 50.000 unique users each month
- Positive user feedback highlighting simplicity and speed of finding relevant information
- Reduced time needed to find doctor based on specialization